Speaking
Speaking
I speak about AI search optimization, answer engine optimization (AEO), and what marketing looks like in the AI era. In the past year that’s meant 25+ talks, panels, and webinars: SXSW, brightonSEO, OMR in Hamburg, dentsu’s invitation-only executive summit, and a LinkedIn panel at NY Tech Week, in front of marketing leaders from JP Morgan Chase, Novartis, and McLaren Automotive. Every talk is grounded in Profound’s data: real numbers from billions of AI responses.
Talks & panels
Where I've spoken
Recent talks
- Zero Click NYC 2026 Profound's AI Search Summit at The Glasshouse, NYC, June 11
- brightonSEO 2026 London and San Diego, April 2026
- SXSW 2026 Conversation Culture: A Live AEO / AI Search Audit for Brands (with Tina Fleming, Avenue Z)
- brightonSEO 2025 What analyzing 250M+ AI responses taught us about how to rank better in ChatGPT
- OMR 2026 Hamburg, Germany (May 2026)
- LinkedIn B2B GTM Panel at NY Tech Week Insights for Marketers, with LinkedIn and a16z at LinkedIn New York (June 2026)
- InsurTech Insights US 2026 Agentic Commerce in Insurance: Meeting Customers Where They Search, with Stripe, Faye, and USAA at the Javits Center, NYC
- Marketing Engineer Meetup NYC The rise of the marketing engineer, with speakers from Ramp, Cursor, Vercel, WorkOS, and Knock (June 2026)
- dentsu B2B Executive Summit B2B's Breakthrough Moment for Growth, invitation-only summit with LinkedIn at the Empire State Building, NYC (May 2026)
- GTM-as-Code by Deepline GTM + Claude Code lightning talks with Profound, Sequel.io, and Default, NYC (May 2026)
- ACG Summit 2026 Orlando, Florida
- Profound Zero Click NYC Moderated "The Great AI Debate" with Lily Ray (Amsive) and Mike King (iPullRank)
- Profound Zero Click London Moderated panel with Aleyda Solis (Orainti) and Mike King (iPullRank)
Webinars & panels
- First Marketer, No Playbook: Building SaaS Marketing From Zero Proof Dept panel with founding marketers from Tavus and Shovels, June 2026
- The AEO Playbook 5 data studies marketing leaders need to know, with Chris Long (Nectiv Digital), May 2026
- Winning Space on the AI Shelf Retail visibility in AI shopping, with Destiny Flaherty (AEO at Princess Polly), April 2026
- An Inside Look at Profound AEO Agents How marketing teams use Profound Agents to find opportunities and act on them, March 2026
- Take Your Time Back: Practical AI for Events + How to Win in LLM Search With Bizzabo, on AI workflows and event discoverability in LLM search
- How Profound Uses Profound Weekly live series: how the Profound team runs its own AEO program on the platform
- Introducing Workflows by Profound No-code AEO automation, with Jack Traina (Product), December 2025
- Marketing Brew The Art & Science of AI in Marketing
- MKT1 Gen AI Summit Hosted by Emily Kramer
- CMO Show & Tell: Sagard Capital
Upcoming 2026
- B2B Ignite London
- Digital Marketing World Forum
Media
Press, podcasts & videos
Host
The Marketing Engineer Podcast
Profound · Nick hosts · Ongoing
Affiliate for Publicists
Why Earned Media Matters in ChatGPT, Claude, Gemini, and Perplexity
Press · June 2026
Ad Age
What AI Can't Do for Brands—and Why That Matters at Cannes
Press · June 2026
PitchBook
AI Is Making the Browser Hot Again and Rewriting the Internet Economy
Press · June 2026
Podcast
Growth Strategy in the Age of AI Search
The Growth Leaders Series, Exposure Ninja · June 2026
StackedGTM.AI
How to Hire Your First Marketing Engineer
Press · April 2026
Podcast
Automating Growth and the Marketing Engineer
The GTM Engineer · April 2026
LinkedIn
Announcing Nick Lafferty as Profound's First Founding Marketing Engineer
Profound · April 2026
Video
Introducing The Marketing Engineer
Profound · April 2026
Podcast
E1: Welcome to Fan Out Podcast | An AI Search Show
Fan Out Podcast · April 2026
Podcast
AI-Generated Review Summaries Could Upend Online Shopping
Modern Retail Podcast · March 2026
Ad Age
How Brands Should Craft Their AI Strategies: GEO and AEO Tips for Marketers
Press · March 2026
Adweek
These 6 Hot GEO Startups Are Shaping the Future of AI Shopping
Press · March 2026
PartnerStack
AEO for Partnerships: How to Rank in Answer Engines
Press · January 2026
Talk
How to Rank Better in ChatGPT (Research Based on 3B+ AI Citations)
brightonSEO 2025 · January 2026
Panel
Inside AI Search Panel
Profound Zero Click London · December 2025
Panel
Inside AI Search with Lily Ray, Mike King, and Nick Lafferty
Profound · November 2025
Podcast
Answer Engine Optimization (AEO) Strategy & Tactics
The Long Game Podcast · September 2025
Podcast
AI Search: Tracking, Tactics, and Team Structure
Omniscient Digital · September 2025
Ad Age
Why Brands Must Prioritize Answer Engine Optimization Now
Press · August 2025
Podcast
How AI Is Rewriting the Rules of Marketing
The Marketing Millennials, Ep. 339 · August 2025
Topics
What I talk about
- How AI engines actually pick what to cite
What analyzing billions of AI responses reveals about citation behavior in ChatGPT, Gemini, Copilot, and Perplexity, and what brands should change first.
- AEO for marketing leaders
Building an answer engine optimization program: metrics that matter, tooling, team structure, and how to report AI visibility to a board.
- The marketing engineer
Why the next great marketing hire writes code: agents, automation, and what one technical marketer can ship in a week.